Nat joined Kenny Wax Family Entertainment in 2010, taking up a newly created role to develop family audiences and co-manage the day-to-day running of the family side of the business within a small yet prolific team responsible for bringing new works and much-loved adaptations to the stage. As the company has grown, there has been a shift in focus towards sales strategy and the marketing of larger scale family shows for a broader age group. Productions include: Hey Duggee – The Live Theatre Show, Identical the Musical, Fantastically Great Women Who Changed the World, the award-winning productions of The Worst Witch, Hetty Feather and Around the World in 80 Days, Oi Frog & Friends!, What the Ladybird Heard, We’re Going on a Bear Hunt, Mr Popper’s Penguins and record-breaking West End seasons of Tall Stories’ The Gruffalo and The Tiger Who Came to Tea among others.
Nat began her career in the creative and production side of theatre in fringe before moving onto West End theatre administration at the Apollo Victoria Theatre. Then came venue programming at Live Nation, booking in family shows, concerts and comedy acts into theatres across the country followed by sales and marketing at AEG Themestar for Warner Bros’. Scooby Doo Live on Stage.
Storytelling is Nat's passion, getting the word out to the right audiences at the right time and bringing out each title’s distinctive voice to engage, grow and entertain a new generation of theatre goers.
Nat realised she wanted to work in theatre at a school performance of Oliver Twist when she was 7.